Audience

 Audience refers to the groups of people who watch, use, play or otherwise engage with media products. Without an audience there would be no media. Yet there are many debates as to how we should define and categorise audiences. Additionally, we must also consider how the audience and the producer of a media product interact with one another, with theorists often disagreeing about how active or passive audiences are.

Audience negotiation of Doctor Who (John Tulloch & Henry Jenkins, 1995)